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Scott Jennings (author of Massively Multiplayer Games for Dummies) puts forward a detailed solution based on treating RMT as vice on Broken Toys:
How To Stop Archlord gold Farming
However, my belief - and this may well be false - is that enlightened self-interest does in fact work, and given the choice between patronizing other players and bad actors for RMT sales, players will patronize other players.
And that, I believe, would completely devastate the third party markets because there was no financial interest for that free market to develop external to the game.
Chris F of I HAS PC weighs in with a different solution:
$0 DOWN, $199/MONTH 2.3% FINANCING
What we need is some sort of solution. An obvious one, but one I haven't seen or heard much about (I don't read every blog and website out there, so sorry if it has) is the simplest one of all. Make gold bind on pickup. Eliminate it from the equation altogether. How can we eliminate gold changing hands, without eliminating item trading? Enter the lovely world of leasing.
Will the next generation see the end of the gold spam? Certainly it seems to be a priority with the developers of the moment.